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WEATHER THE STORM: How do we Recession-Proof our Sales and Marketing? Webinar

September 13, 2022 @ 11:30 am - 12:30 pm


We have heard many manufacturers share that 2022 is a strong, if not record-breaking year for sales and profits. However, they are also concerned about the threat of an economic slowdown and or recession.

68% of CEOs surveyed believe a recession will occur but few have a plan in place.

What can we do now to recession-proof our sales and profits?

In this webinar, Sales Effectiveness Consultant and trainer Mark Roberts will share a proven process to recession-proof your sales and marketing now.


Mark Roberts | OTB Solutions

Mark brings an exceptional background of over 35 years of sales & marketing successes, & leadership. Mark has had senior sales, marketing & training development positions across a wide array of businesses, including The Timken Company, Mobility Works, Gardner Denver, VMI, Pragmatic Marketing, Frito-Lay, & many other industry leaders. With a long history of building, training, coaching, & leading sales teams, the National Association of Sales & Marketing recognized his contributions with The Business Excellence Award. He was recently recognized as one of the Top 50 for his expertise implementing Sales Enablement by Highspot. Mark is also the author of the book Branding Backwards, a keynote speaker, trainer, thought leader on LinkedIn, and his strategic business development blog No Smoke & Mirrors. A graduate of the Executive MBA program at Kent State University, he also completed a management-development program with Harvard Business School. Mark has a passion for continuous personal improvement and helping his clients drive strategic profitable growth.

Presented in Partnership With:




Contact Name: Simone Walker
Contact Email: swalker@imec.org


Webinar link will be provided after registration
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