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EXPAND YOUR REACH: Growth Marketing in a Digital World Webinar

April 13 @ 11:30 am - 12:30 pm


It’s no secret that COVID-19 pushed buyers and sellers to “go digital” – those who were digital pre-pandemic or acted fastest won the day.

As the digital world continues to grow post-pandemic, how can businesses stand out to customers?

In this session, we will look at what’s driving growth marketing in the digital world including the most effective marketing strategies, and the resources small manufacturers should consider when trying to expand their reach and find new audiences.

Jason Abrahams | Founder and Principal Consultant, Next Play Marketing

Jason Abrahams is a veteran marketing communications executive, growth strategist, and founder of Next Play Marketing. Utilizing his rich, market-tested playbook and the “next play” philosophy, Jason provides fractional marketing leadership to growth-focused small and mid-market businesses. Acting as an outsourced Chief Marketing Officer, Jason has a proven record of building stronger brands, driving client engagement, and attracting more leads while maximizing return on marketing spend. Before founding Next Play Marketing, Jason was a partner and led strategy at a Chicago-based full-service marketing agency. He has also held various client-side marketing leadership positions, was an instructor at the Digital Professional Institute at Tribeca Flashpoint, and frequently speaks on marketing trends and best practices.



Contact Name: Kristy Johns
Contact Emailkjohns@imec.org 


Webinar link will be provided after registration
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