Take a step back from to look at your overall marketing strategy.

Before developing a comprehensive marketing strategy, a company must know who is their target customer. Armed with that knowledge, you can avoid a disjointed use of marketing techniques and instead create a thorough sales and marketing plan to retain existing customers and recruit new buyers.

This session highlights the nuts and bolts that will allow you to be more intentional, strategic and ultimately resonate with the type of companies that are the most beneficial with which to do business.

Topics addressed include:

• Identify which companies or industries are best suited for your capabilities
• Determine the characteristics or firmographics of those ideal prospect companies.
• Identify prospect specific challenges and pains
• Use this information to create an integrated marketing program

Cost: FREE!