Harness the Power of LinkedIn to Grow Your Business Exponentially.

With over 756 million members and 303 million active users, LinkedIn is an extremely effective marketing tool. To create ongoing engagement with your target audience, however, there are a number of best practices you should be implementing to grow your brand and networks — or in LinkedIn jargon, connections.

Join us for an interactive webinar, where our presenters will cover the following topics:

• Winning strategies for your company profile, posting, and best business practices
• Demonstration on how to use the LinkedIn Dashboard metrics to provide content insight
• Step-by-step guide on using LinkedIn Search functionality to find people and companies with which to engage
• Discussion of case study data on increased website traffic with regular engagement
• Go-to-market opportunities with paid ads using targeted audiences

Attendees will be able to pull up their company’s LinkedIn page and follow along with each topic.

ABOUT THE PRESENTERS

Brenna Blaszak | Marketing Project Manager | Custom Direct, Inc.

Delivering effective marketing solutions, Brenna champions impactful LinkedIn strategies for anyone with 15 minutes a week available to grow their business.

Nancy O’Leary | Vice President | Custom Direct, Inc.

Whether you are a planner or a procrastinator, just getting started with your company’s marketing efforts can be a daunting task. Nancy partners with clients to learn about their business challenges and industry nuances, and identifies competitive advantages and messaging opportunities in order to implement successful, iterative marketing campaigns.

Contact Name: Kristy Johns
Contact Email: kjohns@imec.org