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Getting Ready for International Trade 5-Part Webinar Series – Part 2: Where to Export

May 4 @ 12:00 pm - 1:00 pm


This second webinar in our five-part series discusses the single most critical decision a company needs to make in its export journey: where to export. Learn why many companies make the mistake of letting markets choose them, rather than being in control of their market selection. We will present an analytical tool to take the guesswork out of export market decisions. Then we will review the latest tools that are available to provide immediate feedback on potential markets – all at no cost. By the end of the session you will know how to find your best potential foreign markets for your export success.

The global pandemic has dramatically increased the focus on the importance of exporting. Companies have realized that to be resilient and competitive, they need to be engaged globally. This no cost series of five one-hour webinars will discuss the most important decisions small to medium sized businesses need to make for a successful export strategy. The series begins with an analysis of the conditions needed for a company to be ready to export. The next two sessions look at where to export, how to enter, and how to find great partners. Session four discusses critical resources for export success, including grant funds to support related international marketing expenses. The series ends with a discussion of putting all the concepts together to create an export plan.

This series is sponsored by the Illinois SBDC International Trade Center at Bradley University at no cost to participants.

Who should attend:

  • Entrepreneurs – needing insights on when their venture is ready to go global
  • New-to-Exporting Companies – Utilize the steps provided to ensure your export plan is effective
  • Existing Exporters – Learn new techniques to support your current exporting efforts
  • Resource Provider – Gain insights on how you can help your clients understand the value of a strong export strategy

Take away:

  • Learn the biggest mistakes companies make when developing their export strategy
  • Gain insights on how to change from a reactive exporter to a proactive exporter
  • Don’t have an export plan? This series will guide you through the process of developing a great export plan you actually use!
  • Learn about the many resources to support making better export decisions and how to access grant funds that will reimburse some of your export expenses.


Jim Foley | Director of the Turner Center for Entrepreneurship and the Illinois SBDC International Trade Center at Bradley University 

Jim Foley is the director of the Turner Center for Entrepreneurship and the Illinois SBDC International Trade Center at Bradley University. He manages a program of counseling and training in international business, marketing, logistics and finance.  He is also Director of International Programs for the Foster College of Business and Director of Business and Nonprofit Partnerships for the university.

Mr. Foley is a frequent speaker on issues of international trade and teaches International Business courses at Bradley University. Mr. Foley is the author of the book The Global Entrepreneur 4th Edition discussing techniques to expand exports. He is also the co-author of the eleventh edition of International Marketing by Vern Tersptra. Jim has received numerous recognitions including the ASBDC State Star, the NASBITE International Trade Educator of the Year Award, the Illinois Governor’s Export Award, and the IATTO Lifetime Achievement Award. He most recently received the John Otis Lifetime Achievement Award, Nasbite International’s highest recognition.  In 2009 Bradley’s International Trade Center was awarded the President of the United States’ E Award. Jim serves as national co-chair of the ASBDC International Interest Section and a member of the Illinois District Export Council.  Prior to joining the trade center, Mr. Foley worked in the computer industry living in Los Angeles and London.  He has an MBA from the London Business School at the University of London, and B.A. from Knox College.




Contact Name: Camryn Tunney
Contact Email: ctunney@imec.org


Webinar link will be provided after registration
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