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CONNECT THE DOTS: Aligning your Strategy to your Financial Resources Webinar

February 15, 2022 @ 10:00 am - 11:00 am


Translating your Strategic Plan into a Financial Business Plan is critical.

How else will you know if you have the financial resources to execute your strategy over your plan horizon?

Over the last couple of months, you have spent hours or days with other members of leadership working on mission and vision statements, writing on white boards, filling out post-it notes, breaking into small groups, actively brainstorming, and maybe wondering what is for lunch today during your meetings. Your team now have come up with your 1-, 3-, or 5-year Strategic Plan. Everyone is excited for the future as you have collectively determined what your growth model is going to be, potential new products, increased production, stronger employee engagement, more value-added work, organizational changes, and ultimately a growing company with an improved bottom line. You have determined what metrics to track, divided the work, and are all ready to dive in.

At this point, are you done? No, you are not! You have determined your direction but now it is time to convert this Strategic Plan into a Financial Business Plan format and see how the money aspect of your plan works.

It is essential that your organization understand current revenue streams, future growth of those revenue streams, and any new streams. All these revenue streams drive costs in a different manner and may require vastly different human and capital resources. It is essential to understand the applicable variable, fixed, and SG&A costs that accompany business growth or strategy pivots. Learn how to understand and financially plan the resources needed and ultimately build a model that will realistically identify the financial impact on the company.

By attending this webinar you will understand:

  • What time and resources it takes to assemble a Financial Plan
  • How the process clearly identifies revenue streams and associated variable costs
  • The Financial Plan will identify required resources
  • The process will identify key metrics to track
  • Why your business is on or off track to its Strategic Plan on a monthly basis


Jon Moreau, Founder, MoreValue Financial Consultants

Jon Moreau is the founder of MoreValue Financial Consulting LLC established in early 2020. His move to a consulting career was born out of a passion to utilize his 27 years of Senior Financial experience and focus on helping businesses to identify and realize the value they have created. Jon has a proven ability to work with all departments within a company and takes a team approach to problem-solving and creating a financial strategic direction.

Jon has been the CFO for both privately held and private equity-owned businesses in the heavy manufacturing, light manufacturing, foundry, construction, assembly, food manufacturing, and service industries. He enjoys both the buy and sell side of merger & acquisition activity and project managing the due diligence process. He has been involved in 5 buy side transactions ranging from $30 million to $80 million in  purchase price.

Jon started his career in public accounting at Price Waterhouse and obtained his CPA license. Future roles refined his financial analysis, cost accounting, financial modeling, project management, and leadership skills. Jon believes strongly in the values of trust and respect when working with teammates and outside parties. He enjoys being a teacher to leadership teams to further improve their financial acumen. Jon has a BS in Accounting from Marquette University.

Presented in partnership with:

Contact Name: Kristy Johns

Contact Email: kjohns@imec.org


February 15, 2022
10:00 am - 11:00 am
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Webinar link will be provided after registration
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