Rare Dirndl is redefining traditional German dirndls and dirndl accessories, making them more fashionable, flirty, and badass for women who are proud of their heritage. As an active member of the German community in Chicago, owner and designer Erika Neumayer found herself extraordinarily bored with the dirndls available in the US. In 2010, she launched Rare Dirndl, modernizing the traditional dirndl and creating designs that can be worn everyday without losing the essence of their Southern German/Bavarian and Austrian roots. Neumayer designs dirndls that women want to wear whether they are have a special occasion in the German community or they are just grabbing a drink with friends. She uses unique textiles, trims and design elements that are new to the dirndl world, such as spikes, suede, bold prints and modern colors. Rare Dirndl is one of 3 companies in the United States making dirndls and the only company creating custom made and bridal dirndls.